DIGITAL TOOLKIT
When using the campaign logos, keep the logo to a solid fill of a brand color, and avoid altering it by way of rotating or skewing, etc. Logos work best on a well-contrasted background. You will find examples of some of our go-to combinations in the link.
The Allen for MA color palette consists of purple and orange in the three shades included to the left. These are also the colors used in our logo. Please use the color codes provided here.
Our headlines are big and bold, set in Ubuntu Bold. Leading for headings can range from 0.9 to 1 times the type size. Body and captions are also set in Ubuntu Regular. Leading can range from 1.25 to 1.5 times the type size.
We also use Rockwell as an accent font to add personality and playfulness to our headings. We use bold italic most often in uppercase for headings.
Click the link to a social toolkit with graphics and sample social copy to uplift our campaign. We’ve got a lot of work to do until November 2022 and your platform will help us spread the word about Danielle’s vision for Massachusetts! Thank you for joining us in this fight for our future.
Recipes, knitting, and wallpapers oh my! Team Allen for MA loves to express their enthusiasm for the campaign in creative ways. Share your creations on social media by tagging us and adding #AllenforMA
